Mobile strategy in 2014
Mobile strategy is the hot topic of the moment. Candidates are doing it. Clients are doing it. Competitors are most certainly doing it. Although this is not brand new technology for 2014, this year it is predicted there will be a surge in its use and therefore you need to keep up with the technology to stay ahead in the recruitment game.
On the move
Well, the clue is in the title really: Mobile means exactly that. This allows the ultimate maximisation of downtime. Whether you’re travelling to a meeting, commuting, waiting in the queue at the local delicatessen, you have the power to work anywhere at anytime.
No more desktops, no more wires and plugs… Well, not to say that your tablet and smartphone will necessarily replace your workstation, but now you have the choice to use whichever is suiting you best at the time.
Going mobile means increased adaptability – a bit of a God-send in this ever-evolving industry. Mobile could even afford you the opportunity to at least try and restore that work-life balance… Well, let’s not expect mobile to solve miracles but it certainly has the potential to change the way in which we work, which we can use to our advantage in order to improve our lifestyle.
Most job searching and application is still, understandably carried out after 6pm. You can use your smartphone to hunt for candidates and catch them when they’re available to speak. They might be impressed at your dedication to the role (little do they know of the frequent long hours) But in doing this, you will be striking while the iron’s hot and in demonstrating the efficiency of out-of-hours action, can take the odd late morning here and there to make up for it.
Keeping track of the success of your mobile services is crucial. You need to be able to see how candidates are accessing your website and applying for your roles. You can make the application process more fun and streamlined, specifically to target mobile users.
An increasing number of candidates are visiting mobile sites over desktop – over 70% of jobseekers according to some research so you need to keep an eye on what they’re up to, how they’re accessing jobs and which devices they’re using to do it. The powerhouses Facebook, Twitter and LinkedIn have fantastic mobile interfaces, and can provide valuable data and statistics to boot.
Mobile technology means engaging with clients and candidates like never before. Use of social media platforms mean that instead of the usual formal and professional ways of interacting with candidates, you can communicate through additional means.
You can post thought-provoking ideas or start up a topic for discussion. Seeing who your candidates and clients are following – as well as who your competitors are following (it’s a safe to bet to guess they’re following you), what’s trending and also what your competitors are up to can keep your edge sharp. Plus, engaging with candidates this way is an excellent way to build long-term relationships with candidates and build that all so important loyalty.