How to become a successful recruiter
In a packed recruiting market, standing out can be a tough ask. You’ve covered the basics and you’ve put yourself out there, but how do you become a go-to name in the industry? Focusing on doing the little things right is a start, but is it enough to ensure success?
Here are three key elements that helped some of the top recruiters make it to the top…
A great recruiter has a knack for understanding what their clients need. You have be quick to adapt so you’re ready for any challenge, and you need to be able to think both in the long and short term in order to provide the best value to your clients.
Network by attending expos and conferences, talk to other recruiters online – all this will help build solid working relationships and keep your finger on the pulse. Clients have to believe that you can see the big picture and that you can anticipate their needs beyond a mere job description.
Being engaged is the only way to ensure that you can match the right clients and candidates because not only will you know who is hiring, you’ll also really understand what is required so you can ask all the right questions instead of just the obvious ones. A recruiter without vision will get stuck in a rut they’ll never get out of.
Know thy business
Industries are constantly evolving and as a recruiter, it’s crucial to stay up-to-date with all the requirements of your field. After all, if you don’t understand the culture of a business, how can you know which candidate will be a perfect fit? It benefits both clients and candidates to have a knowledgeable recruiter who is aware of the realities of the business.
Sharpening your insider knowledge means you’ll start recognising the types of people who tend to be successful in the role and, as an authority on all the ins and outs of the industry, you’ll be able to provide candidates with crucial insight to make an informed decision.
You’ll also be able to promote the opportunity as the challenge and growth it represents, rather than a dull collection of details. This means you’ll attract the kind of candidates who aren’t merely complacent in their application, but genuinely excited about a role and the challenges it presents them. You may present fewer candidates, but they’ll be the right ones.
Developing an intuitive sense for what the industry needs and where it’s going will make you a stronger recruiter that’s impossible to forget.
This applies to both on a personal level and in a wider social networking sense.
Keeping in touch with candidates during the initial recruiting process can help you widen your pool of potential hires and help you increase your industry connections. It doesn’t matter if you end up hiring them or not, following up with a promising candidate in a direct, personalised way will keep you foremost in their mind, meaning they’re more likely to refer you to other potential candidates or clients. Staying in touch then also becomes an invaluable tool for managing any future job openings that may arise.
In this hyper connected modern world, the importance of maintaining a solid social media presence cannot be overlooked either. All the most influential recruiters such as Chris Hoyt (@TheRecruiterGuy), Tony Restell (@tonyrestell) and Greg Savage (@greg_savage) have a multi-faceted online presence that includes Facebook, Twitter, Google+, LinkedIn and independent blogs. These platforms are not only great for sharing useful tips and establish relationships with other industry professionals; they’re also a gateway to effectively sourcing a wide range of candidates from various backgrounds, experiences, skill sets and locations.
Social media acts allows you to reach a large number of people very quickly and, with technology constantly evolving to allow for better search and filtering functionality, it’s then just a matter of refining your criteria to help you find the right candidate. Most importantly, social networking allows you to start a conversation with potential clients and candidates alike and, as mentioned in a previous point, understanding what people want is a key stepping stone to becoming a successful recruiter.
Always aim to be effective in whatever you do. To adapt an old saying, recruiting well is its own reward.