Half of Brits willing to relocate within the UK for work

With insight from nearly 400,000 people worldwide, Totaljobs recently revealed that London was the world’s most attractive city for work.

However, it wasn’t all good news for UK employers, with the research also finding that not only has the UK fallen in the global rankings; nearly two-thirds of Brits are now open to moving overseas for work.

But are people willing to migrate within the UK, rather than leave it?

British workforce open to relocating

New research from Totaljobs has revealed that half of British workers would be willing to relocate within the UK for a job.

Comparing this to 62% who would move abroad, it seems that Brits are more open to a move overseas than they are to a move within the British Isles.

Although warmer climates and overseas adventures are tempting for many, in practice relocating within the UK would likely be considered much more realistic for workers. Therefore, it is essential for UK businesses to make the most of this opportunity by ensuring their relocation offerings suit what workers are looking for. As Britain negotiates its departure from the EU, mobility within the UK could well be a means of finding skilled candidates that could prove pivotal to the UK’s top employers.

So where do candidates want to move?

The UK’s most desirable cities

The study, conducted in June 2018, polled 6,500 jobseekers, and found the top 10 Cities for work in the UK.

London’s enduring attractiveness shows no signs of slowing down, given its prominence as a global financial, business and cultural capital. Hot on London’s heels are Manchester and Edinburgh.

But size clearly isn’t everything, as the UK’s second largest city, Birmingham trails behind coastal hub Brighton and Hove, A city with under a third of its population.

Similarly, while Edinburgh, York, Bristol, Bournemouth are not in the top 10 most populated cities in the UK, they feature highly in terms of desirability.

The top 10 cities to live and work in the UK:

  1. London
  2. Manchester
  3. Edinburgh
  4. Brighton and Hove
  5. Glasgow
  6. Birmingham
  7. York
  8. Bristol
  9. Bournemouth
  10. Liverpool

What does this mean for employers?

Previous Totaljobs research found that 1 in 2 UK business are reporting a skills shortage, whereby they are struggling to find the candidates they need. Interestingly, this latest research has revealed that 1 in 2 UK workers are open to relocating in the right offer came along, with 70% more inclined to move for a new employer, as opposed to a current one.

When it comes to the right offer, people tell us that the pursuit of a better lifestyle (42%), improved employment opportunities (38%) and living in a desirable area (32%) were the key motivations behind why people move, so employers will need to offer incentives to entice talent to relocate within the UK

8 in 10 professionals would be encouraged to relocate within the UK if an employer offered an incentive, with 86% requesting a higher salary, and 28% asking for a promotion, demonstrating the opportunity for employers to incentivise workers to relocate. These findings also highlight the need for bosses to entice sought-after talent with competitive benefits and assistance when relocating.

Location and what it can offer in regard to work and lifestyle is such an important factor for candidates that Totaljobs has developed our CV Database to reflect this. Recruiters can now search for candidates based on their willingness to relocate.

Find out more

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