Why talent matters

Why talent matters

In any business, the old adages are true. Sayings like “A company’s employees are its greatest asset” and “A company is only as good as its best staff” provide good rules to work by. Your people represent your philosophy and services, so it figures that competition is rife for attracting the cream of the crop.

Good staff typically means talented staff, those with the background, qualifications and experience to excel. In the UK many sectors are currently experiencing a skills shortage, making sourcing top talent even tougher. But why does talent really matter? Here we identify five key reasons, along with approaches for attracting the very best.

Staff reflect your brand

For starters, talented employees convey a sense of quality. This perception from the public, clients or colleagues is arguably the most potent way of reflecting your brand. It’s the human aspect of effective business, the personal assurance of great people, great product.

While extreme, a healthy likening to your workforce at every level as your business “army” isn’t a bad thing. An effective unit like that doesn’t leave things to chance, putting the most qualified in key positions to inspire optimum performance from trained, talented people. This is a great analogy for showing how your employees reflect you at the frontline but also within the organisation.

Like attracts like

Talented people tend to have an inkling that they are talented people. Their ability makes them sought after and usually they aren’t short of career choices. While personal ambition and remuneration packages remain important, many such candidates are drawn to working alongside talent you already possess.

This is where it can be really beneficial to spread the word on staff achievements and accomplishments. Many businesses issue press releases to gain editorial exposure within certain sectors to announce awards, hiring and promotions for top staff. Such info can equally be fed out via your own corporate website and social media, while also encouraging your top talent to speak at conventions or universities to those coming through.

Talent raises standards

Is any business 100% perfect, happy to no longer strive for improvement? Didn’t think so. A desire to constantly seek better results and evolve your services is central to bothering to entice talented employees. The value here is in leveraging that talent to raise standards throughout the organisation.

It’s important then to listen to the ideas and input such talent brings to the table. The ability and experience they have on their CVs is why you employed them. Businesses must show receptiveness to talented ideas, especially for initiatives such as training or procedure for raising collective performance.

A competitive edge

While it might sound petty, the talent you recruit also takes them out of the marketplace. So not only would you reap the benefits of having the best people, but you also deprive industry rivals. This is a big deal for sectors where skill shortages are evident and recruiters are being forced to invest in talent scouting.

Some choose to use recruitment agencies dedicated to industries like Media, IT, Medical, Engineering and Construction. These third-party services often have books full of specialised, available candidates, although it remains advisable to engage with recruitment in-house rather than rely wholly on outsourcing. Likewise, firms are adding trained ‘Talent Scouts’ to their HR departments to sniff out and headhunt the best of the best.

Talent inspires versatility

Jobs these days are increasingly demanding and complex. Many types of positions and job titles are moveable feasts in terms of the breadth of responsibility and expertise required. Truly talented people typically bring with them a versatility ideal for steering specialist skills in fresh directions. Talent breeds confidence and workers who have the dynamism to cope with change.

Equally, a certain amount of adaptability when hiring is advisable for recognising and capturing talented staff. If your business can apply similar agility to its recruitment process, it can pay dividends when bringing brilliant candidates into roles you either must adapt or even create to accommodate them.

The skills to pay the bills

Those are just a few of the reasons why talent matters in effective recruitment. In truth, populating your business with high quality individuals permeates throughout issues of leadership, productivity and even boosting staff morale.

Critically that first step to capturing top talent is in recognising its importance. The value you place on not just finding it and retaining it but also developing it, can have a profound effect on long-term performance. This way in times of tough competition you will be better equipped to ride out the skill shortage storm.

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