All posts written by Tony Restell

What the social recruiting gurus aren’t telling you

what social media gurus arent telling youDo you remember back when job boards first came onto the scene? If you were in recruiting back then, I bet you can recall how people said this would be the end of recruitment agencies. Why would any company hire via a third party when they could choose instead to go direct? Of course we all know how that story unfolded.
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Social recruiting: Act now or forever play catch-up

social recruitingIn this series I’ve walked you through how to get recruiting results faster on social media. We’ve also looked at what you can do to attract candidate interest far more effectively on platforms like Facebook, Twitter and Google+. But there’s one thing I’ve omitted – and that’s the urgency with which you must now act… You could.
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How to find and engage with influencers in your recruiting niche

Whenever I’m helping a client who’s new to social media, I’m always careful to ensure that expectations are properly managed. The truth is it takes time to build up a sizeable and engaged following on social media. Having said this, finding and engaging with influencers in your recruiting niche is one of the most proven methods of accelerating the results you.
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Building your recruitment brand on Facebook

building your recruitment brand on facebookSo far in this social recruiting series, I’ve helped you figure out how to find and share valuable content on your social networks to engage target candidates and employer brand advocates. I’ve then shown you how to apply this approach both on Google+ and on Twitter (see here for those articles). Both are tremendously important for your recruiting.
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Building your recruitment brand on Twitter

twitter-brandBuilding a strong recruiting brand on social media isn’t rocket science. But unless you learn from those who’ve been successful, you could lose months (even years!) figuring out the hard way what works and what doesn’t. I’m writing these posts for Totaljobs to help spread the message about what works. In my last post The Building Blocks for Social.
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Building your recruitment brand on Google+

google+Did you know that Google+ now has more users than Twitter and LinkedIn? That it’s second only to Facebook in terms of its user base? Those facts alone should make you pause for thought if you’ve not yet taken any steps towards building a recruiting presence on Google+! But there’s a much bigger reason for you to pay attention to Google+. Numerous.
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Building a powerful recruiting brand on social media

recruiting-brandWith the right approach to social media, your company can build itself a huge army of recruiting brand advocates. These are followers who are predisposed to wanting to work for your company – or engaging with your recruitment consultants – and who are also primed to recommend to others that they do the same. That was the message from.
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The social recruiting trends to watch out for in 2014

social-trends-14The coming year looks set to be one of the most challenging that recruiters have faced. The reasons are simple. Firstly, there’s the obvious fact that demand for new hires is picking up across the developed world. Plus with LinkedIn candidates seemingly saturated by the volume of recruiter approaches they’re now receiving, it’s far from clear that this additional demand.
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Blending job boards and social media in your recruitment mix

job-board-spendIf I asked you to summarise the impact of social media on recruitment, what would you say? As of 2014, what has changed compared with how recruiting looked just a few years ago? It’s a really interesting question to ponder – and one that points to new ways you may want to use and combine job boards and social media.
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